/* Whitefield Marketing, shared styles for sub-pages */
*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}
:root{
  --bg:#fafaf7;--bg2:#f4f2ec;--ink:#0a0a0a;--ink2:#1a1a1a;--mid:#555;--gray:#888;--soft:#bbb;
  --line:rgba(10,10,10,.08);--line2:rgba(10,10,10,.04);
  --accent:#2a6b5a;--accent-l:#3d8a76;--accent-d:#1f4f43;
  --warm:#c4956a;--cream:#f5efe4;
  --glass:rgba(255,255,255,.55);--glass-b:rgba(255,255,255,.7);
  --serif:'Fraunces',Georgia,serif;--sans:'Inter','Segoe UI',-apple-system,sans-serif;
  --ease:cubic-bezier(.22,1,.36,1);
  --r:18px;--r2:28px;
}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:var(--sans);background:var(--bg);color:var(--ink);line-height:1.65;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block;height:auto}
button{font:inherit;cursor:pointer;border:none;background:none;color:inherit}
::selection{background:var(--accent);color:#fff}

/* Background, static (not animated for sub-pages, lighter render cost) */
.mesh{position:fixed;inset:0;z-index:-2;overflow:hidden;pointer-events:none}
.mesh::before,.mesh::after{content:'';position:absolute;border-radius:50%;filter:blur(70px);opacity:.55;transform:translateZ(0)}
.mesh::before{width:55vw;height:55vw;background:radial-gradient(circle,rgba(42,107,90,.22),transparent 70%);top:-15vw;left:-12vw}
.mesh::after{width:50vw;height:50vw;background:radial-gradient(circle,rgba(196,149,106,.26),transparent 70%);bottom:-12vw;right:-8vw}

/* Nav */
nav.sb{position:fixed;top:1.2rem;left:50%;transform:translateX(-50%);z-index:90;width:calc(100% - 2.4rem);max-width:1240px;display:flex;justify-content:space-between;align-items:center;padding:.8rem 1.4rem .8rem 1.6rem;background:var(--glass-b);backdrop-filter:blur(20px) saturate(1.4);-webkit-backdrop-filter:blur(20px) saturate(1.4);border:1px solid rgba(255,255,255,.7);border-radius:100px;box-shadow:0 8px 28px rgba(0,0,0,.06)}
.logo{display:flex;align-items:center;gap:.6rem;font-family:var(--serif);font-weight:600;font-size:1.05rem;color:var(--ink)}
.logo-mk{width:34px;height:34px;background:var(--ink);color:#fff;border-radius:9px;display:grid;place-items:center;font-size:.95rem}
.logo span{font-weight:400;color:var(--gray);font-size:.7rem;letter-spacing:.18em;text-transform:uppercase}
.nav-links{display:flex;gap:.3rem;font-size:.78rem;font-weight:500}
.nav-links a{padding:.55rem 1rem;border-radius:100px;color:var(--mid);transition:color .3s,background .3s}
.nav-links a:hover,.nav-links a.on{color:var(--ink);background:rgba(10,10,10,.05)}
.nav-cta{padding:.7rem 1.4rem;background:var(--ink);color:#fff;border-radius:100px;font-size:.74rem;font-weight:600;display:inline-flex;align-items:center;gap:.4rem;transition:background .35s}
.nav-cta:hover{background:var(--accent)}
.nav-brand{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);font-family:var(--serif);font-weight:700;font-size:1rem;letter-spacing:.32em;color:var(--ink);pointer-events:none;white-space:nowrap}
@media (min-width:981px){.nav-brand{display:none}}
@media (max-width:980px){.nav-links,.nav-cta{display:none}}

/* Container & typography */
.wrap{max-width:1100px;margin:0 auto;padding:9rem 1.6rem 5rem}
.wrap-narrow{max-width:780px;margin:0 auto;padding:9rem 1.6rem 5rem}
.crumb{font-size:.74rem;letter-spacing:.04em;color:var(--gray);margin-bottom:1.4rem}
.crumb a{color:var(--mid)}
.crumb a:hover{color:var(--accent)}
.tag{display:inline-flex;align-items:center;gap:.5rem;font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--accent);font-weight:600;margin-bottom:1.2rem}
.tag::before{content:'';width:18px;height:1px;background:var(--accent)}
.tag.warm{color:#a06f3d}
.tag.warm::before{background:var(--warm)}
h1.title{font-family:var(--serif);font-weight:500;font-size:clamp(2.2rem,5vw,3.8rem);line-height:1.08;letter-spacing:-.022em;color:var(--ink);margin-bottom:1.6rem}
h1.title em{font-style:italic;font-weight:400;color:var(--accent)}
.lead{font-size:1.1rem;color:var(--mid);line-height:1.65;max-width:640px;margin-bottom:2.4rem}
.meta-row{display:flex;flex-wrap:wrap;gap:1rem 1.6rem;font-size:.82rem;color:var(--gray);margin-bottom:3rem;padding-bottom:1.6rem;border-bottom:1px solid var(--line)}
.meta-row span strong{color:var(--ink);font-weight:600}

article.prose{font-size:1.025rem;color:var(--ink2);line-height:1.75}
article.prose h2{font-family:var(--serif);font-weight:500;font-size:clamp(1.6rem,3vw,2.2rem);line-height:1.18;margin:3rem 0 1rem;color:var(--ink);letter-spacing:-.01em}
article.prose h3{font-family:var(--serif);font-weight:500;font-size:1.3rem;line-height:1.25;margin:2.2rem 0 .8rem;color:var(--ink)}
article.prose p{margin-bottom:1.1rem}
article.prose ul,article.prose ol{margin:1rem 0 1.4rem 1.4rem}
article.prose li{margin-bottom:.5rem}
article.prose strong{color:var(--ink);font-weight:600}
article.prose a{color:var(--accent);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}
article.prose blockquote{margin:2rem 0;padding:1.4rem 1.6rem;border-left:3px solid var(--accent);background:rgba(245,239,228,.5);border-radius:0 var(--r) var(--r) 0;font-family:var(--serif);font-style:italic;font-size:1.1rem;color:var(--ink)}
article.prose blockquote footer{margin-top:.6rem;font-family:var(--sans);font-style:normal;font-size:.82rem;color:var(--gray)}
article.prose figure{margin:2rem 0}
article.prose figure img{border-radius:var(--r);box-shadow:0 18px 40px rgba(0,0,0,.1)}
article.prose figcaption{font-size:.82rem;color:var(--gray);margin-top:.6rem;text-align:center}
article.prose hr{border:none;border-top:1px solid var(--line);margin:2.4rem 0}

/* Buttons */
.btn{position:relative;display:inline-flex;align-items:center;gap:.6rem;padding:1rem 1.8rem;border-radius:100px;font-size:.84rem;font-weight:600;letter-spacing:.005em;transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.btn-p{background:var(--ink);color:#fff}
.btn-p:hover{transform:translateY(-2px);box-shadow:0 12px 28px rgba(42,107,90,.3);background:var(--accent)}
.btn-g{background:var(--glass-b);color:var(--ink);border:1px solid rgba(255,255,255,.7);backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px);box-shadow:0 4px 16px rgba(0,0,0,.04)}
.btn-g:hover{transform:translateY(-2px);box-shadow:0 12px 28px rgba(0,0,0,.08)}

/* Cards */
.card-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.4rem;margin-top:2.5rem}
@media (max-width:760px){.card-grid{grid-template-columns:1fr}}
.card{display:block;background:var(--glass-b);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);border:1px solid rgba(255,255,255,.7);border-radius:var(--r2);overflow:hidden;box-shadow:0 8px 28px rgba(0,0,0,.06);transition:transform .4s var(--ease),box-shadow .4s var(--ease)}
.card:hover{transform:translateY(-4px);box-shadow:0 16px 40px rgba(0,0,0,.1)}
.card-img{aspect-ratio:5/4;background:linear-gradient(135deg,#e8e4d9,#f3efe5);overflow:hidden}
.card-img img{width:100%;height:100%;object-fit:cover}
.card-body{padding:1.4rem 1.6rem 1.8rem}
.card-kicker{font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);font-weight:600;margin-bottom:.6rem}
.card h3{font-family:var(--serif);font-weight:500;font-size:1.35rem;line-height:1.2;margin-bottom:.5rem;color:var(--ink);letter-spacing:-.005em}
.card p{font-size:.92rem;color:var(--mid);line-height:1.55}
.card-meta{display:flex;gap:1rem;margin-top:.9rem;font-size:.72rem;color:var(--gray);letter-spacing:.02em}

/* Hero image for case studies */
.hero-img{aspect-ratio:16/9;border-radius:var(--r2);overflow:hidden;background:linear-gradient(135deg,#e8e4d9,#f3efe5);margin:0 0 2.8rem;box-shadow:0 18px 40px rgba(0,0,0,.1)}
.hero-img img{width:100%;height:100%;object-fit:cover}

/* Result stats inline */
.stats-row{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem;margin:2rem 0 2.4rem;padding:1.6rem;background:linear-gradient(135deg,rgba(42,107,90,.06),rgba(196,149,106,.06));border-radius:var(--r2);border:1px solid var(--line)}
@media (max-width:600px){.stats-row{grid-template-columns:1fr;gap:1.4rem}}
.stat-block{text-align:center}
.stat-block b{font-family:var(--serif);font-weight:500;font-size:clamp(1.6rem,3.4vw,2.4rem);color:var(--accent);display:block;line-height:1;letter-spacing:-.01em;font-variant-numeric:tabular-nums}
.stat-block:nth-child(2) b{color:#a06f3d}
.stat-block:nth-child(3) b{color:var(--accent-d)}
.stat-block small{display:block;margin-top:.4rem;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--gray);font-weight:500}

/* CTA section */
.cta-box{margin-top:3.5rem;padding:2.4rem;border-radius:var(--r2);background:linear-gradient(135deg,#0e0e0e,#1a1a1a);color:#fff;text-align:center;overflow:hidden;position:relative}
.cta-box::before{content:'';position:absolute;top:-30%;left:-10%;width:50%;height:160%;background:radial-gradient(circle,rgba(42,107,90,.35),transparent 60%);filter:blur(50px)}
.cta-box > *{position:relative;z-index:1}
.cta-box h3{font-family:var(--serif);font-weight:500;font-size:clamp(1.4rem,2.6vw,1.8rem);margin-bottom:.8rem;letter-spacing:-.005em}
.cta-box p{color:rgba(255,255,255,.72);font-size:.95rem;margin-bottom:1.6rem;max-width:480px;margin-left:auto;margin-right:auto}
.cta-box .btn-p{background:#fff;color:var(--ink)}
.cta-box .btn-p:hover{background:var(--accent);color:#fff}

/* Footer */
footer.sb{padding:4rem 1.6rem 2rem;max-width:1240px;margin:0 auto;color:var(--mid);font-size:.85rem;border-top:1px solid var(--line);margin-top:5rem}
.ft-top{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:3rem;padding-bottom:2.6rem;border-bottom:1px solid var(--line)}
@media (max-width:760px){.ft-top{grid-template-columns:1fr 1fr;gap:2rem}}
@media (max-width:480px){.ft-top{grid-template-columns:1fr}}
.ft-brand{display:flex;align-items:center;gap:.7rem;margin-bottom:1.2rem;font-family:var(--serif);font-weight:600;font-size:1.15rem;color:var(--ink)}
.ft-brand .logo-mk{width:40px;height:40px;border-radius:11px;font-size:1.05rem}
.ft-col h5{font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--ink);font-weight:600;margin-bottom:1.1rem}
.ft-col a,.ft-col p{display:block;margin-bottom:.6rem;font-size:.86rem;transition:color .3s}
.ft-col a:hover{color:var(--accent)}
.ft-btm{padding-top:1.6rem;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:.8rem;font-size:.78rem;color:var(--gray)}

/* WhatsApp FAB (carry over from main site) */
.wa-fab{position:fixed;right:1.2rem;bottom:1.2rem;z-index:85;width:56px;height:56px;border-radius:50%;background:#25d366;display:grid;place-items:center;box-shadow:0 12px 28px rgba(37,211,102,.4),0 2px 8px rgba(0,0,0,.14);color:#fff;transition:transform .35s var(--ease)}
.wa-fab svg{width:28px;height:28px;display:block}
.wa-fab:hover{transform:translateY(-2px) scale(1.05)}
@media (max-width:600px){.wa-fab{right:1rem;bottom:1rem;width:52px;height:52px}.wa-fab svg{width:26px;height:26px}}

@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}
}